Lutheran Senior Services
Lutheran Senior Services is the largest not-for-profit organization in the Greater St. Louis area. The organization’s goal is to provide high-quality, attentive care and senior living services across a spectrum of assisted living, from independent senior living communities and affordable housing to in-home care and rehabilitation.
After the completion of their new website, the team at Lutheran Senior Services struggled to get the site to rank on Google for their desired keywords. Their internal content development team, while talented, was unsure of how to optimize content and copy to improve the site’s rankings. The team was trying SEM, or pay-per-click, efforts to compensate for poor rankings, but they were seeing poor ROI.
Why do rankings matter?
Organic search engine rankings might not seem that vital to a business, but SEO can be a huge contributor to sales, because organic search traffic is often traffic that is the most likely to generate leads. Organic search users are typically the most primed and ready to make a decision regarding what they’re searching for, so you want to be sure your business shows up when they search.
The convergence of our team’s strategies and efforts yielded first page rankings for Lutheran Senior Services for multiple keywords, including a few number 1 rankings for select keywords, on Google.